Wide view of the finished Boneyard retail interior with custom metal display fixtures and exposed brick
commercial

Boneyard Retail

A retail environment designed to feel raw at the shell level but precise at the merchandising layer, with steel fixtures, warm materials, and sightlines that keep the product in focus.

Location Chicago, Illinois
Completed 2023
Project Type Retail buildout
Signature Move A modular black steel fixture system that disappears behind the product
Project Story

Boneyard is a sneaker and streetwear shop that needed to feel raw without feeling unfinished. The shell brings the grit: exposed brick, warm wood floors, and a straightforward ceiling line. The interior system had to do the opposite, tightening the experience so the merchandise could read like the main event.

The fixture strategy centers on welded steel, powder-coated black, and a modular grid that can be reworked for new product drops and seasonal resets. Shoe walls, apparel racks, shelving, and the checkout case were all composed to hold a lot of inventory while still looking deliberate. The result is dense, but not busy.

The layout is built around how people actually shop. Sightlines stay open across the floor, the branded counter creates a clear destination, and the central display walls guide movement without forcing it. That balance is what gives the space its premium feel: the infrastructure is strong enough to disappear, so the product and the brand can carry the room.

Finished Work

Finished Spaces and Details

A horizontal view of the strongest finished moments from the project, with enough space for large sets and a clean reading experience on smaller ones.

Checkout area with illuminated Boneyard signage and a glass sneaker display case
The front counter and branded wall give the space a stronger retail identity. finished
Centered view of the sneaker display wall and custom black steel fixture system
The wall-mounted grid system keeps product dense without feeling crowded. finished
Custom black steel apparel fixtures along the dark side wall inside Boneyard
Black steel fixtures and matte finishes make the merchandising read cleanly. finished
Perspective view across the open sales floor toward the Boneyard counter and feature wall
Open floor area preserves circulation and keeps the room feeling larger than it is. finished
Angled view of the Boneyard retail interior with branded wall, display shelving, and apparel racks
The fixture sequence balances shoes, apparel, and brand graphics in one view. finished
Close view of the central merchandise wall with hats, apparel, and sneaker displays
A central display wall anchors the room and gives the owner reconfigurable merchandising options. detail
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Next Step

If Boneyard Retail feels close to what you want, tell us about your project.

The useful next step is a short conversation. Tell us what the space needs to do, where the project stands now, and what part of this project feels most relevant to your own.

  • Mention this project, or the detail from it that is closest to your goal.
  • Include the location, timing, and whether this is one phase or part of a larger scope.
  • Explain what the finished space needs to do, not just what it should look like.